Highlander
Rebranding story
Rebranding story
The long story of Highlander made for Studio Off.
Highlander, irish pub wanted the new logo, but was undecided what it should be. He knows only that logo should represents eclectic bar's atmosphere joining celtic style with modern times.
We've started with old logo...
Highlander, irish pub wanted the new logo, but was undecided what it should be. He knows only that logo should represents eclectic bar's atmosphere joining celtic style with modern times.
We've started with old logo...
1st idea.
Client suggests that new logo should show exclusiveness and celtic roots. Ornament letter H with celtic crown was the first idea.
Client suggests that new logo should show exclusiveness and celtic roots. Ornament letter H with celtic crown was the first idea.
2nd idea.
Client decided to see something modern. He liked concept with letter H but decided to place full bar's name.
Client decided to see something modern. He liked concept with letter H but decided to place full bar's name.
3rd idea.
Ok. Now I had to show something combining modern style with celtic pattern and that's it! Client accepted last project. :)
Ok. Now I had to show something combining modern style with celtic pattern and that's it! Client accepted last project. :)
Meanwhile designed sheet for Higlander
